The official weblog of ClickBook streamlines the process of appointment scheduling for small business, schools and other organisations. For technical updates please visit the Technical Blog.

    "Book Now" button - the wrong way, and the right way.

    Mark Demicoli  19 June 2013 08:14:54 PM
    Your website and ClickBook's "Book Now" widget are the key bridges between your customers and confirmed appointments. All it takes for you to truely understand this is to consider your own behaviour when you visit your service providers' websites. In 50% of cases, customers are ready to book an appointment immediately.  Do you like digging through a website's menus just to get this simple task done?  Ofcourse not.

    A good website should take visitors straight to the highest value action as quickly as possible.  In your case, this means making an appointment. In internet parlance, we call this a "Call To Action".  This is normally a visual button of very high prominence, designed to attract you immediately without thinking.

    The ClickBook "Book Now" button is the "Call To Action" on your website!  So where should you put it? The answer is EVERYWHERE, especially at the top of your homepage. All too often we see our Book Now button buried in menus or down the bottom somewhere.

    A picture does indeed tell a thousand words, so I'll stop talking and show you a great "Call To Action" on the website of Angela Simpson Physio in Canada. Browse this website and notice that the Book Appointment button is always there waiting to be clicked.  A new visitor wanting to learn about your business before committing, is constantly (and gently) heckled by the button, because it's stands out so much.  When they're ready, there's no thought of "OK how do I book?" - the next step is as plain as day.

    What is striking about this particular site is the use of a custom Button (yes, ClickBook allows you to do this, see the Help section for details), and the great contrast between the yellow button and purple background.  Apparently, yellow and purple are known to contrast beautifully together (we didn't need scientists for that one).  The effect is so attractive, it's hard not to make an appointment!

    Image:"Book Now" button - the wrong way, and the right way.